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Subject is not equal to $, or personality in an epoch when everything is for sale

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This is a teaching aid for graduate students in psychology. The book discusses the role of dignity and honor in the new Russian reality, in which many people are ready to give up their moral values for prosperity. The author calls this type of behavior "prodazhnost`". The following issues are discussed: personality as a subject of moral choice; "Market personality" as a psychological reality; Usage of economic terms in psychology; Typology of "market personalities"; Prodazhnost` as a condition for a successful career; Market fascism; Prodazhnost` in the context of human stupidity and fairness; Prodazhnost` and the elite life style; Psychology and paradoxes of buyers of human dignity; Forming a psychological retreat as a condition for preserving human integrity; Practical methods of developing human dignity.