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005067
Bogatyreva, E.A
Liderstvo Gosudarstva v Sovremennom Mire: Formula "Miagkoi Vlasti"
[ Leadership of a state in the modern world: Formula of "soft power"]

Moscow:  Prospekt, 2007
106 p
pbk. 14 x 21 cm. Printing 500
ISBN: No ISBN
Language: Russian
The author of this book defines "soft power" as a political leadership of a government inside and outside the country which is exercised with the help of public communications and information technologies, mostly media. This book analyzes existing approaches to studying the communicative nature of political leadership, the information policy of the Russian government in creating its image in the international community. Bibliography.
Subjects
» Law and Criminal Justice   » Federal and Local Governments, Federal and Constitutional Law
» Government and Politics   » International Relations and Geopolitical Studies
» Humanities   » Media / TV / Newspapers / Internet
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